Sex trafficking in Minnesota is a dangerous and uncomfortable reality. Your Call MN’s “Our state. Their lives. Your Call.” campaign, running statewide from November 2020 through October 2021, has plans to change that.
The multi-pronged public awareness campaign draws on the state pride of Minnesotans, leverages bold graphics and a strong call to action to generate awareness, identify the signs of and report suspected sex trafficking. Beginning in September 2020, billboards sporting the sex trafficking reporting hotline (877-996-6222) appeared in Minnesota on major highways and near Tribal lands, a community that is historically at higher risk of trafficking.
Individuals are encouraged to follow YourCallMN on Facebook, where the organization will disseminate information about how to identify and report suspected sex trafficking through a series of community discussions and educational videos. The discussions will feature a rotating panel of experts who have dedicated their lives to minimizing the impact of sex trafficking in Minnesota.
“When people follow us on Facebook, sign up for our newsletter, and tune in for our live community discussions, they’re making a choice to learn the signs of sex trafficking,” says Rob Pero, CEO and Creative Director of Perodigm, the indigenous-owned company tasked with developing the campaign.
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